Allbirds
Overview
Sustainable footwear brand with an eco-focused shopping experience, carbon footprint calculator per product, and seamless checkout flow.
Visit Live Site→Challenge
Translating Allbirds' sustainability mission into a fast, conversion-optimized e-commerce experience without compromising on environmental storytelling.
Solution
Built a carbon footprint widget for every product page, lazy-loaded lifestyle imagery, and a streamlined Shopify-powered checkout with one-click reorder for returning customers.
Key Results
01
38% increase in mobile conversion rate
02
Page load time reduced to 1.4s
03
Carbon calculator used by 72% of visitors
Technologies
Next.jsShopifyGSAPTypeScript
Client Review
“They understood our mission from day one. The carbon calculator alone became our most shared feature on social media.”
Tim BrownCo-Founder, Allbirds
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