Aritzia
Overview
Canadian fashion brand with a multi-brand shopping experience, trend-driven editorial content, and sophisticated filtering system across 20+ house brands.
Visit Live Site→Challenge
Aritzia carries 20+ house brands — the site needed a unified shopping experience that respects each brand's identity while maintaining cohesion.
Solution
Brand-specific micro-shops within the main experience, AI-driven trend forecasting content, sophisticated multi-filter system, and a style quiz routing customers to their ideal house brand.
Key Results
01
Brand quiz increased first-purchase conversion by 33%
02
Average items per cart up 1.8
03
Cross-brand shopping increased 45%
Technologies
Next.jsReactShopifyTypeScript
Client Review
“The house brand quiz was brilliant. Customers discover brands they didn't know existed and come back specifically for those collections.”
Brian HillCEO, Aritzia
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