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Brooklinen

ClientBrooklinen Inc.
CategoryE-Commerce
Year2024
StackReact, Shopify Plus, GSAP, Contentful
Brooklinen

Luxury bedding and bath brand with a quiz-driven product finder, bundle builder, and immersive lifestyle photography throughout.

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Challenge

Bedding is hard to differentiate online — thread counts and fabric types confuse customers rather than converting them.

Solution

Sleep-style quiz matching customers to their perfect sheets, interactive bundle builder with savings calculator, and lifestyle-first product pages with zoom-in fabric detail shots.

01

Quiz completions drove 56% of first purchases

02

Bundle builder increased AOV by 42%

03

Page speed score improved to 94/100

ReactShopify PlusGSAPContentful
The sleep quiz simplified our product discovery completely. New customers find their perfect match in under 60 seconds.
Rich FulopCo-Founder, Brooklinen

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