Brooklinen

Overview
Luxury bedding and bath brand with a quiz-driven product finder, bundle builder, and immersive lifestyle photography throughout.
Visit Live Site→Challenge
Bedding is hard to differentiate online — thread counts and fabric types confuse customers rather than converting them.
Solution
Sleep-style quiz matching customers to their perfect sheets, interactive bundle builder with savings calculator, and lifestyle-first product pages with zoom-in fabric detail shots.
Key Results
01
Quiz completions drove 56% of first purchases
02
Bundle builder increased AOV by 42%
03
Page speed score improved to 94/100
Technologies
ReactShopify PlusGSAPContentful
Client Review
“The sleep quiz simplified our product discovery completely. New customers find their perfect match in under 60 seconds.”
Rich FulopCo-Founder, Brooklinen
Next Project
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