Frank And Oak
Overview
Sustainable fashion brand with a style profile system, curated monthly boxes, and a circular fashion program for recycling old garments.
Visit Live Site→Challenge
Sustainable fashion often feels limiting — the site needed to make eco-conscious shopping feel aspirational and style-forward, not restrictive.
Solution
Style profile quiz powering personalized recommendations, curated monthly box builder, circular fashion trade-in program with credit system, and a sustainability commitment tracker.
Key Results
01
Style quiz drives 40% of first purchases
02
Monthly box subscription retention: 72%
03
Trade-in program collected 15K+ garments
Technologies
Next.jsReactShopifyTailwind CSS
Client Review
“The style profile and trade-in program created a complete ecosystem. Customers buy, wear, return, and buy again — all through one seamless experience.”
Ethan SongCo-Founder, Frank And Oak
Next Project
Sweetgreen→