Gusto
Overview
Payroll and HR platform for small businesses with a friendly, approachable marketing site, pricing transparency tools, and a small business resource center.
Visit Live Site→Challenge
Payroll is stressful for small business owners — the site needed to feel warm and reassuring, not corporate and intimidating.
Solution
Warm illustration-driven design, step-by-step onboarding preview, transparent pricing calculator with no hidden fees, and a small business owner community section.
Key Results
01
Free trial signups increased 39%
02
Pricing page is #1 converting entry point
03
Small business resource hub drives 20% of organic traffic
Technologies
Next.jsReactGSAPTypeScript
Client Review
“The pricing transparency was crucial. Small business owners told us they chose Gusto because the website was honest about costs upfront.”
Josh ReevesCEO, Gusto
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