Hungryroot
Overview
AI-powered grocery and recipe service with a personalized food quiz, weekly meal planning, and algorithm-driven grocery recommendations.
Visit Live Site→Challenge
Grocery delivery is competitive — Hungryroot needed to demonstrate its AI personalization advantage in a way that felt helpful, not creepy.
Solution
Extensive food preference quiz that feels like a game, AI-generated weekly plan preview before signup, recipe-first browsing with automatic grocery cart building, and a 'why this works' explainer.
Key Results
01
Quiz completion rate: 78%
02
Plan preview increased signup by 52%
03
Customer retention at 90 days: 68%
Technologies
Next.jsReactTypeScriptContentful
Client Review
“The food quiz became our competitive moat. No competitor personalizes at the depth we do, and the website communicates that instantly.”
Ben McKeanFounder, Hungryroot
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