WHOOP
Overview
Performance fitness wearable with a data-driven marketing site, athlete stories, membership comparison tool, and community leaderboard showcase.
Visit Live Site→Challenge
WHOOP sells a membership, not just a device — the site needed to communicate ongoing value beyond the initial hardware purchase.
Solution
Data visualization showcases showing real performance insights, athlete testimonial stories with biometric data, membership tier comparison, and community challenge leaderboards.
Key Results
01
Membership signup rate up 47%
02
Athlete stories page drives 30% of conversions
03
Community engagement up 2.5×
Technologies
Next.jsGSAPD3.jsTypeScript
Client Review
“The data visualizations on our site communicate what words can't — real performance improvements backed by real numbers.”
Will AhmedCEO, WHOOP
Next Project
Pacaso→