Blue Bottle Coffee

Overview
Specialty coffee roaster with a bean-origin storytelling experience, brewing guide library, subscription management, and café location finder.
Visit Live Site→Challenge
Premium coffee requires education — the site needed to justify $20+ bags by immersing visitors in the craft of specialty roasting.
Solution
Single-origin coffee journey maps, interactive brewing guide library with timer tools, personalized subscription quiz, and café finder with real-time menu availability.
Key Results
01
Subscription signups grew 55%
02
Brewing guide page is #1 organic entry point
03
Average order value increased 28%
Technologies
Next.jsShopifyGSAPTypeScript
Client Review
“The brewing guides turned our website into a coffee education platform. Customers who read them spend 40% more on beans.”
Bryan MeehanCEO, Blue Bottle Coffee
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