Huel
Overview
Complete nutrition brand with a macro calculator, personalized meal plan builder, subscription management, and nutritional science content hub.
Visit Live Site→Challenge
Complete nutrition is polarizing — the site needed to convince skeptics with science while making the product feel approachable and not clinical.
Solution
Interactive macro calculator showing nutritional completeness, personalized meal plan builder based on goals and dietary needs, taste quiz, and peer-reviewed research library.
Key Results
01
Macro calculator increased conversion by 38%
02
Meal plan builder drives 50% of subscriptions
03
Content hub organic traffic up 120%
Technologies
Next.jsReactStripeTailwind CSS
Client Review
“The macro calculator is the most powerful tool on our site. Skeptics become believers when they see exactly what they're getting nutritionally.”
Julian HearnFounder, Huel
Next Project
Daily Harvest→