Cotopaxi
Overview
Adventure gear company with colorful, one-of-a-kind products and an impact-tracking dashboard showing how each purchase helps fight poverty.
Visit Live Site→Challenge
Each Cotopaxi product is unique in color — the site needed to showcase this randomness while maintaining a cohesive, shoppable experience.
Solution
Dynamic product gallery with color-variant previews, impact tracker showing community donations per purchase, and expedition story integration throughout the shopping flow.
Key Results
01
Impact tracker increased checkout completion by 22%
02
Mobile revenue grew 41%
03
Average session duration up 3.1 minutes
Technologies
ReactGSAPShopify PlusGraphQL
Client Review
“The impact dashboard connects every purchase to our mission. Customers love seeing exactly how their order makes a difference.”
Davis SmithFounder, Cotopaxi
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