Ridge
Overview
Minimalist wallet brand with a sleek product configurator, material comparison tool, and streamlined direct-to-consumer checkout.
Visit Live Site→Challenge
Ridge wallets come in dozens of materials and colors — the configurator needed to feel premium without slowing down the purchase flow.
Solution
Real-time product configurator with instant visual updates, side-by-side material comparison, and a social-proof ticker showing recent purchases in real time.
Key Results
01
Configurator used by 68% of buyers
02
Conversion rate improved 31%
03
Cart abandonment reduced by 24%
Technologies
Next.jsShopifyFramer MotionTypeScript
Client Review
“The product configurator feels native to our brand. Customers spend more time exploring options and convert at a much higher rate.”
Daniel KaneCEO, Ridge
Next Project
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