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Portfolio/Daily Harvest

Daily Harvest

ClientDaily Harvest Inc.
CategoryFood & Beverage
Year2024
StackNext.js, Shopify, Framer Motion, TypeScript
Daily Harvest

Frozen plant-based meal delivery with a build-your-box experience, ingredient transparency pages, and a recipe-inspired browsing flow.

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Challenge

Frozen food has a perception problem — the site needed to make frozen meals feel fresh, premium, and Instagram-worthy.

Solution

Vibrant photography-first design, build-your-box builder with live pricing, ingredient sourcing transparency, taste profile quiz, and a collection-based browsing experience.

01

Build-your-box completion rate: 72%

02

Taste quiz drives 45% of first orders

03

Instagram-shared product photos: 8K/month

Next.jsShopifyFramer MotionTypeScript
The build-your-box experience gamified meal planning. Customers love the interactivity and come back weekly to try new combinations.
Rachel DroriFounder, Daily Harvest

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