Everlane
Overview
Radical transparency fashion brand with factory cost breakdowns, ethical factory profiles, and a clean, editorial shopping experience.
Visit Live Site→Challenge
Translating 'radical transparency' from a marketing tagline into a tangible shopping experience that actually shows where the money goes.
Solution
Per-product cost breakdown infographics, factory profile pages with worker stories and photos, capsule wardrobe builder, and a 'Choose What You Pay' sale mechanic.
Key Results
01
Cost breakdown viewed on 82% of product pages
02
Factory profiles reduced return rate by 15%
03
Choose What You Pay drives 2× email signups
Technologies
Next.jsShopifyGSAPTypeScript
Client Review
“The factory profiles and cost breakdowns aren't just marketing — they became the core of our brand identity online. Customers shop with confidence.”
Michael PreysmanFounder, Everlane
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