Vuori
Overview
Performance apparel brand with a lifestyle-driven shopping experience, fit guide technology, and community-focused content hub.
Visit Live Site→Challenge
Vuori straddles athleisure and performance — the site needed to appeal to both yoga practitioners and runners without diluting the brand.
Solution
Activity-based shopping navigation, AI-powered fit guide with body measurements, lifestyle content hub with athlete stories, and a community event calendar.
Key Results
01
Fit guide reduced size-related returns by 38%
02
Activity navigation increased cross-category purchases 25%
03
Content hub drives 18% of new customer traffic
Technologies
Next.jsShopify PlusGSAPContentful
Client Review
“The fit guide alone saved us millions in returns. Customers get the right size the first time, and that builds lasting loyalty.”
Joe KudlaFounder, Vuori
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