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Hims & Hers

ClientHims & Hers Health Inc.
CategoryHealthcare & Wellness
Year2024
StackNext.js, React, Framer Motion, Stripe
Hims & Hers

Telehealth and wellness brand with a modern, destigmatizing design, personalized treatment quiz, and seamless consultation booking flow.

Visit Live Site

Challenge

Health topics like hair loss and mental health carry stigma — the site needed to normalize these conversations with tasteful, approachable design.

Solution

Lifestyle-first photography replacing clinical imagery, judgment-free treatment quizzes, transparent pricing, and telemedicine consultation booking with 24-hour response guarantee.

01

New patient acquisition cost down 35%

02

Consultation bookings up 67%

03

Repeat prescription rate: 78%

Next.jsReactFramer MotionStripe
The destigmatized design approach was transformative. Patients tell us the website made them feel comfortable seeking help for the first time.
Andrew DudumCEO, Hims & Hers

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