Ritual
Overview
Vitamin and supplement brand with transparent ingredient sourcing, interactive nutrient tracker, and clean subscription management.
Visit Live Site→Challenge
The supplement industry has a trust problem — Ritual needed a site that made ingredient sourcing and clinical testing radically transparent.
Solution
Interactive ingredient tracer showing every supplier, clinical trial results presented with clear data visualizations, personalized vitamin quiz, and clean subscription portal.
Key Results
01
Ingredient tracer is the most visited page
02
Subscription retention improved to 85%
03
Customer acquisition cost down 29%
Technologies
Next.jsShopifyGSAPTypeScript
Client Review
“The ingredient tracer became the centerpiece of our brand story. Customers cite transparency as their #1 reason for choosing Ritual.”
Katerina SchneiderFounder, Ritual
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