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Kotn

ClientKotn Supply Inc.
CategoryE-Commerce
Year2025
StackNext.js, Sanity CMS, Stripe, Tailwind CSS
Kotn

Egyptian cotton essentials brand with a farm-to-closet transparency tracker, capsule wardrobe builder, and community impact stories.

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Challenge

Showing the supply chain journey — from Egyptian cotton farms to the customer's closet — in a way that builds trust without slowing shoppers down.

Solution

Interactive supply chain map tracing each product from farm to warehouse, capsule wardrobe builder for mix-and-match outfits, and community impact section with real farmer stories.

01

Supply chain page is #2 most visited

02

Repeat purchase rate increased 35%

03

Email signup conversion up 48%

Next.jsSanity CMSStripeTailwind CSS
The supply chain transparency feature resonates deeply with our customers. It's become a core part of our brand story online.
Rami HelaliCo-Founder, Kotn

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