Lattice
Overview
People management platform with a content-rich marketing site featuring interactive product tours, HR resource library, and community event hub.
Visit Live Site→Challenge
HR software sites all look the same — Lattice needed to differentiate with personality while maintaining enterprise credibility.
Solution
Interactive product tour replacing static screenshots, HR resource library with downloadable templates, and community event hub with registration integration.
Key Results
01
Product tour completion rate: 71%
02
Resource downloads drove 28% of MQLs
03
Enterprise pipeline grew 4× annually
Technologies
Next.jsReactContentfulTailwind CSS
Client Review
“The interactive product tour converts better than any live demo our AEs give. Prospects understand the platform before they even talk to sales.”
Jack AltmanCEO, Lattice
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