Noom
Overview
Psychology-based weight health platform with a personalized quiz funnel, science-backed content hub, and engaging program preview experience.
Visit Live Site→Challenge
Health and weight loss space is filled with gimmicks — Noom's site needed to project clinical credibility while remaining warm and approachable.
Solution
Evidence-based content hub with cited studies, personalized health quiz with real-time plan preview, coach introduction experience, and progress story showcases from real users.
Key Results
01
Quiz completion rate: 68%
02
Content hub drives 52% of organic signups
03
Trial-to-subscription conversion up 34%
Technologies
Next.jsReactTypeScriptGSAP
Client Review
“The personalized quiz funnel captures intent better than any landing page we've tested. Users arrive at the paywall already invested in their plan.”
Saeju JeongCo-Founder, Noom
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