Oura
Overview
Smart ring health tracker with an immersive product page featuring 3D ring explorer, sleep science content hub, and personalized sizing tool.
Visit Live Site→Challenge
A ring that tracks health is an unfamiliar concept — the site needed to communicate complex biometric technology through simple, elegant storytelling.
Solution
3D ring explorer with material close-ups and sensor visualization, sleep science content hub, interactive sizing tool with home try-on option, and member story showcases.
Key Results
01
3D explorer increased time on product page 3×
02
Sizing tool reduced returns by 42%
03
Pre-order conversion rate: 28%
Technologies
Next.jsThree.jsGSAPTypeScript
Client Review
“The 3D ring explorer helped customers understand the technology inside a small form factor. Return rates dropped dramatically thanks to the sizing tool.”
Tom HaleCEO, Oura
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